Carve out time for concentrating on social media

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn't matter if your goal is more sales, more Facebook likes or more newsletter subscribers. A keyword can easily be added to a title tag in <60 seconds, and your internal and external …

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Winning marketing tactics for link research

Now you're definitely going to rank for your keywords. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. Evidently, Apache can act as both a web server and an application server. For example, where would one find new …

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The secret to finding world class tools for webmaster tools

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Higher volumes of backlinks are great, but combining that with high diversity …

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Things you most likely didn't know about googlebot crawlers

Some types of content have a built-in expectation of frequency that you should adhere to. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. You can create content to target keyword phrases that are (informational …

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Ridiculous rules about web crawlers

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Answered - your burning questions about webmaster tools

A strong brand creates major advantages for any good or service. A common global integrated marketing communications (GIMC) strategy is to "think globally, but act locally." This approach applies to branding. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily …

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Winning tactics for scraping

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Tactics around hits

Few people, however, understand how search engines actually work. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. As you write, use your target keyword throughout the content. Don't overuse it, and only place the term …

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Add more meta data

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then …

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