Succeeding in SEO means paying attention to search queries

?we?re constantly making updates to our search algorithms, including smaller core updates,? Google added. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. You can have spammy …

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Think like a human not a robot when it comes to web portals

As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth endorsements in ways that enhance brand equity and increase sales. However, they're both content issues that would lower the quality of your pages and ultimately cause you to be taken …

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Headings and dynamic pages

Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of …

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Fun with long tail search for now

In relation to building an authority website (websites that ranks in the top positions), On-page SEO is the ground and foundation on which you build your city. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). There …

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Automating Search Engine Rank Checking

Not all links are created equal. Some sites provide better SEO juice than others. Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. So, I think each person in SEO has to work hard …

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Emphasizing fast results by using 301 redirects

Your potential visitors rely on Google because they know it provides high-value results for their search queries. So what constitutes low quality and how can it be avoided? In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. An advertising agency might have relevant experience …

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Ridiculous rules about indexed pages

Before you accept posts from guest writers, double-check they haven't been published elsewhere. Bloggers probably aren't acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. A large chunk of my time finding links is by looking through my competitor's …

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Concentrate on actionable comment spam

Not everyone has high-speed Internet. The faster your site, the more Google will favor it. There's a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page …

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Take care when dealing with SEO campaigns

Make a list of evergreen topics, and then do research to pick the best ideas. You need a mix of both timeless and timely content will help you always keep your readers engaged. Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut …

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