The ultimate revelation of landing pages

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

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What your mum didn't tell you about canonical URLs

When you use underscores to separate words in a URL name, Google will read it as one single word. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page. We …

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When your use of social media becomes obsessive

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Too often, business owners create a decent …

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