If you're a locally focused website, social media is still important but so is local directory listings and interaction with your local community. When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. How would …

There's nothing like marketing in the minute. There are simply no shortcuts in SEO anymore - you can't just jam a random site on top of search results. There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content …

You've optimized your content with SEO. SEO gets the visitor to the door. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you …

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Consumers who …

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website …

Once you know your goals, you should be able at least to decide on a balance between "head" keywords and "long-tail" keywords. Links at the top of a page carry more weight than those further down. A common myth is that keyword density is the major determinant of a webpage's …

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

Let's begin with something practical - think of all the important topics our website is about. Don't try and come up with every keyword variation, but do group your ideas in topic buckets - each bucket covering a page or closely related set of pages. Despite its clear suitability for this purpose …

Few people, however, understand how search engines actually work. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. As you write, use your target keyword throughout the content. Don't overuse it, and only place the term …

Not all links are created equal. Some sites provide better SEO juice than others. Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. So, I think each person in SEO has to work hard …

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Not every link is created equal. Every site has …

Therefore, site speed, quite rightly, can have a huge impact on SEO. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that's what you prefer to call it. Why do they …

There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. Selling domain names is a big business. If you've written your content so that Google can understand it, you're already doing a great …

Content with no links can go only so far. Does your website's content fall a little too close to the thin side? It's relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google's search result pages. Meta descriptions …

This can give you a jump start when launching your website because it has been indexed by Google, likely has inbound links, and may currently rank for the keywords for which you're trying to optimize. The average cost of acquiring a new customer approximately equals the profit derived from an …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant …

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then …

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. The fundamental principle for structuring URLs …

Your potential visitors rely on Google because they know it provides high-value results for their search queries. So what constitutes low quality and how can it be avoided? In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. An advertising agency might have relevant experience …

Yep! By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from the nearest outlet, and then provide walking or driving directions to that unit. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help …

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. An aged domain is one that was established some time ago and may even have some traffic coming to it. To sum it up, SEO is difficult because search engines are always …

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. Finally, the content on …

Before you accept posts from guest writers, double-check they haven't been published elsewhere. Bloggers probably aren't acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. A large chunk of my time finding links is by looking through my competitor's …

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. Using your focus …

Firms seek the best position in search engine postings by utilizing customer-centric designs. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links …

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). A company-sponsored blog provides a number of …

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In doing …

Some also employ bidding if more than one of their clients is bidding on the same domain. Sharing pieces of content, regardless of if it's from your site or someone else's, is key. They take all the uniqueness and personality out of your website. Quality brand messages are authentic, responsive …

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website's rankings. If an authoritative website links to yours, some of this "authority" is transferred to your site. With all of these factors coming together, it appears …

If designed properly, custom web applications provide an extra level of security against hackers who typically prey on popular software. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. What if I was to tell …

Not everyone has high-speed Internet. The faster your site, the more Google will favor it. There's a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page …

A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. Sooner or later, you must decide what software your site will be running. A benchmark measure establishes a starting point to …

Changing logos has risks. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the overall theme of your page, they signal Google as …

Find out which pages on your competitor's site are bringing in the most backlinks, social shares, and traffic. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people …

Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Self-educated. The …

Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and makes it possible to enrich your content with strong and matching keywords. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too …

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing …

Make a list of evergreen topics, and then do research to pick the best ideas. You need a mix of both timeless and timely content will help you always keep your readers engaged. Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut …