Succeeding in SEO means paying attention to search queries

?we?re constantly making updates to our search algorithms, including smaller core updates,? Google added. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. You can have spammy …

more ...



The secret to finding world class tools for webmaster tools

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Higher volumes of backlinks are great, but combining that with high diversity …

more ...

Finding Expired Domains For Pay Per Lead Marketing

Websites can benefit from mixing evergreen content with their fresh posts and pages. Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the …

more ...


A focus on Google algorithms to benefit search engine placement

SWOT identifies internal company strengths and weaknesses along with the marketing opportunities and threats present in the external environment. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. The expanding number of available brands perceived …

more ...

One element of your strategy should look at CTR

Solid communications objectives should be established. We used to hammer ecommerce product pages with links. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine …

more ...


SEO sounds like a broken record

Domain authority is more insightful than PageRank because it's measured on a scale of 0-100, but it's not perfect. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going …

more ...



What everyone ought to know about conversion rates

Let's begin with something practical - think of all the important topics our website is about. Don't try and come up with every keyword variation, but do group your ideas in topic buckets - each bucket covering a page or closely related set of pages. Despite its clear suitability for this purpose …

more ...

Find the right Chinese keywords

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Not every link is created equal. Every site has …

more ...

Emphasizing fast results by using 301 redirects

Your potential visitors rely on Google because they know it provides high-value results for their search queries. So what constitutes low quality and how can it be avoided? In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. An advertising agency might have relevant experience …

more ...

Everything you need to know about blogs

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. An aged domain is one that was established some time ago and may even have some traffic coming to it. To sum it up, SEO is difficult because search engines are always …

more ...

Check the content of the target page

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. In addition to page rank and specific ranking factors, it 's important to understand how Google search results have evolved. Using your focus …

more ...


Follow a consistent cadence towards authority sites

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

more ...



Quick tips regarding onsite SEO

Find out which pages on your competitor's site are bringing in the most backlinks, social shares, and traffic. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people …

more ...

Running on backlink fumes

Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Self-educated. The …

more ...

The ultimate revelation of landing pages

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

more ...

When your use of social media becomes obsessive

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Too often, business owners create a decent …

more ...