Tactics around hits

Few people, however, understand how search engines actually work. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. As you write, use your target keyword throughout the content. Don't overuse it, and only place the term …

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Automating Search Engine Rank Checking

Not all links are created equal. Some sites provide better SEO juice than others. Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. So, I think each person in SEO has to work hard …

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How we improved our sitemaps in on week

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant …

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Having fun with html

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. The fundamental principle for structuring URLs …

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Create a search marketing strategy based on cloaking

A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. Sooner or later, you must decide what software your site will be running. A benchmark measure establishes a starting point to …

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What your mum didn't tell you about canonical URLs

When you use underscores to separate words in a URL name, Google will read it as one single word. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page. We …

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